The subject of this master’s thesis, based on the results of researches on customer and employee satisfaction, is to provide proposals and suggestions leading to their better satisfaction. In the theoretical part, attention is particularly paid to services themselves, followed by customer and employee satisfaction and potential relations between them. For better analysing of these two respondent groups, a field research was conducted and primary data were collected through questionnaires. A discussion on the research results follows. It is believed, that the analysis of customer and employee satisfaction will contribute the company to their better understanding.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222259 |
| Date | January 2009 |
| Creators | Podéšť, Jaroslav |
| Contributors | Čermáková, Kristýna, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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