This diploma thesis is focused on employer branding. Most often employer branding is considered to be an application of marketing principles in personnel management. Therefore the aim of this work is to provide a more comprehensive idea of this concept. To comprehend the real meaning of employer branding, its function. To proper describe the most important impacts on its specific form and the relationship with employer brand as well as other phenomena such as organisational culture, identity, marketing. Knowledge of employer branding in a broader context, allows us to better understand that employer branding is important for the organization both in terms of obtaining a sufficient number of new employees, as well as in terms of retaining current employees and enhance their loyalty and commitment. The thesis is divided into a theoretical and empirical part. The theoretical part describes a more precise definition of employer branding. Further it pays attention to the content of employer branding and its main tools that are used to strengthen the position of the organization as an employer in the market. It also deals with selected indicators of the effectiveness of human resources activities, which are often use like indicators of efficacy of employer branding. These theoretical findings are used...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:309665 |
| Date | January 2012 |
| Creators | Fučíková, Pavla |
| Contributors | Tureckiová, Michaela, Eger, Ludvík |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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