Female sports endorsement and attitudes toward brands and advertisements

Description

The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2861
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3878&context=etd-project

Tags

Women athletes United States

Consumers Attitudes

Consumers Attitudes

Endorsements in advertising

Women athletes.

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3878
Date	01 January 2005
Creators	Saritmuthakul, Natsuda
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project