Master's Thesis deals with issue of corporate social responsibility in the energy industry. The work is divided into four chapters. In the first one author describes basic concepts related to this issue, focusing on the current understanding of corporate social responsibility from a global and European perspective and of course from the perspective of the Czech Republic. Criticism, barries and the future of CSR are not missing as well. The second and the third chapter is dedicated to a detailed analysis of CSR in an example of global and regional company from the energy industry. Focus is on economic, social and environmental pillars of corporate social responsibility, together with the strategic objectives and innovation. Last fourth chapter compares the global and the regional energy company based on the tripple bottom line of the CSR and finally, strategy of the global and regional representative is confronted with a reality.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162847 |
| Date | January 2011 |
| Creators | Sýkora, Martin |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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