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A Weaverian Study of President Ford's Efforts to Sell His Energy Package

This study analyzed President Gerald Ford's efforts in selling his energy package in February, 1975. Six major speeches and news conferences were examined in terms of Richard Weaver's rhetorical theory. Five criteria of this theory were studied: appeals to man's good values, choice of argumentation, use of "god" and "devil" words, adaptation to the historical setting of the speech, and ethical character of the speaker.
This analysis concluded that Ford was a good Weaverian rhetorician because he appealed to good values in language well adapted to each audience, adapted well to historical settings, and
elevated his ethos considerably. However, Ford sold himself but not his program because he relied too heavily on his own ethos and circumstantial argumentation and slighted refutation arguments

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663049
Date08 1900
CreatorsFuller, Ellen S.
ContributorsDeMougeot, William R., Dorse, Alvin C.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatiii, 74 leaves, Text
CoverageUnited States, 1975
RightsPublic, Fuller, Ellen S., Copyright, Copyright is held by the author, unless otherwise noted. All rights

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