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Architectural innovation in the automotive industry : Tesla and the renaissance of the battery electric vehicle / Tesla and the renaissance of the BEV

Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, Engineering and Management Program, 2016. / Cataloged from PDF version of thesis. / Includes bibliographical references (pages 111-115). / With the launch of the Tesla Model S all-electric premium sedan, it is evident that, in at least some segments of the automotive market, there is significant demand for battery electric vehicles (BEVs) that have fundamentally different, and for these segments at least, superior attributes to conventional gasoline-powered, gasoline-electric hybrids or previous generations of battery-powered electric vehicles. It appears that BEVs may be in the trajectory to become the dominant design in the automotive industry, replacing the internal combustion engine (ICE) architecture. Tesla's architectural innovation is both in the product and the process domains, its essential difference being how the system architecture evolved from clearly defined stakeholder's needs to elements of function and form as embodiment of a state-of-the art concept. Tesla architected a BEV system that goes significantly beyond the pre-established requirements and outdated standards of the industry, enabling a dynamic organization and a faster product development process focused on rapid improvement and sub-system innovation. It has also built the entire supporting architecture around the product, at the system-of-systems level, resulting in a delightful end-to-end experience. Tesla is leading the transformation of the automotive ecosystem and, by doing so, it is challenging incumbent automakers in the race to sustainable transportation. / by Juan J. Romeu Lezama. / S.M. in Engineering and Management

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/107365
Date January 2016
CreatorsRomeu Lezama, Juan J
ContributorsMichael A. M. Davies., Massachusetts Institute of Technology. Engineering Systems Division., Massachusetts Institute of Technology. Engineering and Management Program, System Design and Management Program., Massachusetts Institute of Technology. Engineering Systems Division., System Design and Management Program
PublisherMassachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format121 pages, application/pdf
RightsMIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission., http://dspace.mit.edu/handle/1721.1/7582

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