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Marketing "Proper" Names: Female Authors, Sensation Discourse, and the Mid-Victorian Literary Profession

This dissertation explores the unstable concept of the proper name and how mid-Victorian female authors strategically used their legal names to market themselves as professional writers in order to gain and maintain economic security. The names of women authors carry multiple meanings, including legal signature, linguistic/textual sign, brand name (in the case of celebrity authors), familial/ancestral marker, and, particularly for sensation authors, potential scandalous disguise. The newly hybridized sensation genre emerged in England in the 1860s as a crystallization of numerous socio-legal and economic anxieties, particularly about gender and identity. The ideology of separate spheres and the gendered distinctions between public and private work and identity construction were breaking down with the Matrimonial Causes Act of 1857, which led to increased publication of private sexual affairs via divorce court coverage, as well as the slow but steady entry of women into the professional sphere, particularly the literary profession. I argue that during the mid-Victorian period, proper names functioned as the ultimate sensational trope, particularly for women: they provided easy, straightforward identification and self-definitionthe ultimate signifier of patriarchal inscriptionwhile also being always unstable, changeable, and alienable. For female authors, authorial names become shorthand narratives. Their names gained momentum, separate from these original authors intentions, once they entered the literary market as celebrity signifiers and brands, becoming encoded with an array of overlapping, contradictory narratives. In the process, the circulation of these names reconceptualizes the literary profession. This project examines the nominative narratives of a select group of celebrity authors, from Queen Victoria and the Hon. Mrs. Caroline Norton to Mrs. Henry Wood, Mrs. Oliphant, and Mary Elizabeth Braddon. Their names de- and reconstruct categories of gender and identity in an array of interpenetrating social structures, including legal discourse, the family unit, and the economic market, calling attention to the discursive nexus operating between sensation, professionalization, and gendered celebrity during the mid-Victorian period.

Identiferoai:union.ndltd.org:VANDERBILT/oai:VANDERBILTETD:etd-07182013-134432
Date29 July 2013
CreatorsFreeman, Heather Elizabeth
ContributorsJim Epstein, Rachel Teukolsky, Jay Clayton, Carolyn Dever
PublisherVANDERBILT
Source SetsVanderbilt University Theses
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.library.vanderbilt.edu/available/etd-07182013-134432/
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