The goal of this thesis is to create a comprehensive overview of how the economic crisis influenced the business intelligence market. The introduction is dedicated to the general principles of the business intelligence technologies. It is followed by analysis and identification of the commercial sector's problems associated with the recent economic decline as well as shortcomings that the corporate executives commit in the times of economic growth, and a proposal of solutions to these problems using Business Intelligence applications. The next part of the work is focused on the global analysis of benefits of the solutions and their future development. The final part of the thesis serves as an argument to highlight the importance of BI and is demonstrated on several examples of successful BI implementations in various businesses operating in different sectors. The thesis aims not only to analyze and document the development and changes in the understanding of Business Intelligence during the economic crisis but it should also motivate potential readers from among the management to consider whether they should also support the acquisition of BI in their businesses. This document should prove that if they invest in Business Intelligence in times of crisis then they might not need to implement unpopular solutions to their problems. The relevance of this subject is only underscored by the fact that unless the development of the world economy improves its current course, we might find ourselves at the beginning of another, perhaps even more significant crisis. The appendix summarizes the BI applications' inputs, different processing and information analysis methods, and the possibility of using their outputs to improve the operation of the enterprise.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85277 |
| Date | January 2010 |
| Creators | Prchlík, Tomáš |
| Contributors | Slánský, David, Pour, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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