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A Study on the Different Schema between Entrepreneur and Entrepreneurial Partner¡X a Fitness-landscape Perspective

Entrepreneur plays an important role in the success of start-up companies. According to the past research, the successful rate of entrepreneurial team is much higher than individual. Therefore, ¡§entrepreneurial team¡¨ becomes a significant topic in entrepreneurial research. However, scholars pay more attention on ¡§the complement of competence and resource between members of entrepreneurial team¡¨ rather than ¡§the different schema between entrepreneur and entrepreneurial partner.¡¨ In order to find out the schema difference, this research uses case study of qualitative research method, conducting in-depth interview towards 5 entrepreneurs and 12 entrepreneurial partners.
After data coding and persistent thinking, we find 3 main schema differences between entrepreneur and entrepreneurial partner from the perspective of fitness landscape. They are differences in ¡§sight,¡¨ ¡§step¡¨ and ¡§principle.¡¨ For ¡§sight,¡¨ the environment evaluation of entrepreneur is relatively ¡§comprehensive,¡¨ ¡§long-tem¡¨ and ¡§sharp,¡¨ while it of entrepreneurial partner is ¡§partial,¡¨ ¡§short-term¡¨ and ¡§dull.¡¨ For ¡§step,¡¨ entrepreneur¡¦s manner of achieving goal is relatively ¡§risky¡¨ and ¡§hard-working,¡¨ while entrepreneurial partner¡¦s is ¡§conservative¡¨ and ¡§easy.¡¨ For ¡§principle,¡¨ entrepreneur¡¦s rationale of decision making is relatively ¡§finance-oriented,¡¨ while entrepreneurial partner¡¦s is ¡§technology-oriented.¡¨ Besides, the schema differences between entrepreneur and entrepreneurial partner will interact with each other, resulting in further schema change. Besides age and experience, the main factor leads to the schema differences between entrepreneur and entrepreneurial partner is the different ¡§structure¡¨ that entrepreneur and entrepreneurial partner are situated.
This research points out the schema differences between entrepreneur and entrepreneurial partner. In practice, this research helps entrepreneur cultivate a better understanding in entrepreneur partner¡¦s schema to facilitate the cooperation and coordination between them. In management education, this research emphasizes the importance of schema cultivation beside technical training.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0119106-170308
Date19 January 2006
CreatorsWang, Chih-hung
ContributorsStephen D. H. Tsai, Shih-Chieh Fang, Ping-Yi Chao
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0119106-170308
Rightsunrestricted, Copyright information available at source archive

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