Entrepreneurship plays an important role in the South African economy, especially in light of the recent global recession. For family businesses, namely copreneurs in the restaurant industry, to be afforded a better opportunity to perform better and be viable and sustainable, a deeper understanding and insight into their dynamics is required. Researching and implementing strategies or recommendations to improve the influence of copreneurial relationships in the restaurant industry is fundamentally important to the growth and sustainability of restaurants in the hospitality industry, in the Nelson Mandela Metropole (NMM). However, no known studies have been performed in this area of copreneurship. This study sought to present exploratory research in the rapidly expanding and critically important sector family business, namely copreneurships specifically in the restaurant industry in the NMM, in South Africa. The primary research objective of this study is to gain a deeper understanding and insight into the influence of copreneurial relationships in the restaurant industry in the NMM. A phenomenological, or qualitative, research paradigm, through the use of focused one-on-one interviews, was employed to probe and analyse relational factors of copreneurial relationships. A qualifying questionnaire was constructed to determine the most effective sample for the study followed by an extensive questionnaire constructed to probe into the demographics and the specifically identified relational factors of the ten qualifying copreneurships. The collected data was then analysed and inferences were derived from the findings of the study. The findings revealed that what restaurant copreneurships perceive to be the most important relationship factors are very closely linked to the relationship factors perceived important to personally work on and improve. Of the relational factors considered for this study, namely: Commitment, communication, conflict, division of labour, emotional attachment, relationship bond, respect, spousal harmony, trust and the spousal values system, several factors stood out as those baring greatest influence on copreneurial relationships and their business. This study, from an analysis of the collected interview data and subsequent findings, determined communication to stand out above all other factors as being the most critical to copreneurial relationships. All other factors emanated as important but division of labour, values system, respect and relationship bond were revealed as extremely important, just behind communication. In light of these findings, as well as the discovery of other affecting factors, the study concluded that the viability and sustainability of restaurant copreneurships is of paramount significance. In order to facilitate this, copreneurial couples must cherish their relationships with each other, understand the dynamics of the relational factors affecting their relationships, invoke relational improvements for their viability and sustainability, not neglect family responsibilities and preservation in light of business needs and work together as a team.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8839 |
| Date | January 2012 |
| Creators | Von Hoffman, Ethen Langeford |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | ix, 135 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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