M.Com. (Business Management) / This study is aimed at highlighting the main components involved in the construction or development of a entrepreneurial cultural model for the South African Broadcasting Corporation (SABC). In attaining the above, focus is placed on entrepreneurship, requirements for a successful transformation of culture, the status quo of the SABC, and possible action steps that can be taken in the management of cultural changes. Entrepreneurship is aconcept that is relevant not only in the small one-man operation, but also in big corporate enterprises. Rosabeth Moss Kanter's Post-Entrepreneurial Model is used to shed some light on some important issues. Kanter's Model is based on the following main strategies: • First the business enterprises should restructure with the aim to reach synergy • After synergy is reached, strategic alliances can be formed to strengthen the business enterprise's overall position • New ideas, innovations and creativity must be encouraged to be more entrepreneurial. • Lastly, the bureaucratic hierarchy must be broken down. In the SABC there is evidence of a change in culture, though it is not a change towards a more entrepreneurial approach. This change should be managed with the following in mind: • Planning of the process • Create the change agent • Get commitment of Top Management • Develop an activity plan
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:10816 |
| Date | 23 April 2014 |
| Creators | Evans, Martin David |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
Page generated in 0.0026 seconds