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Internationalization and entry strategy of enterprises

<p>A lot of theories have been propounded that has made great contribution to the </p><p>enterprise internationalization and entry strategy. However, no acceptable conclusion </p><p>has been made on how firms internationalized and what is factors influenced firms </p><p>choose their strategy. This development necessitates further study on the firms </p><p>internationalization and entry strategy. Hence the research was explorative in nature </p><p>and adductive approach was comprehensive adopted with interview. </p><p> </p><p>Further more, the firms have been using various approaches in entering their target </p><p>market. Some prefer to consolidate their position at home and concentrated their </p><p>efforts on exporting, while other took aggressive steps and invested directly in the </p><p>foreign market. Thus, the study examined the entry strategy of firms, and the factors </p><p>that influence the choice. This was aimed to gain deeper insight on how firms enter </p><p>the target market. From the findings, it was revealed that, Huawei had adopted </p><p>partnership, establishment of owned subsidiaries and make high technology </p><p>co-operation in the world, while the company resorted to strategic alliance and joint </p><p>venture after the China economic reformed till present moment. Moreover, we found </p><p>that the owner and management exerted their influence on strategic direction of the </p><p>firm, but the choice of entry strategy was mostly influenced by firm vision, business </p><p>offering, resources and capacity, while market conditions acted as exogenous factors.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-1754
Date January 2008
CreatorsGao, Dawei
PublisherHalmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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