<p>Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign</p><p>markets. Most firms are always seeking to maximize their profits,</p><p>which can be achieved if an entry into a foreign market is performed.</p><p>Due the European Union (EU), new economies open their</p><p>borders for international trade and foreign investments. In 2004 Poland received membership. Even though Poland may be a country</p><p>with potentials, there are aspects that the firm has to take into consideration in a potential market entry. Among these are market related and firm related factors.</p><p>Purpose: The purpose of this thesis is to evaluate the important factors related to the firm and the market in order to present feasible entry mode(s) which ire can use in a potential entry into the Polish market.</p><p>Method: The authors have conducted a case study of ire Möbel AB. A qualitative method approach has been used to fulfill the purpose of the thesis. Semi-structured telephone interviews have been used for the empirical findings. The authors want to attain convincing and in</p><p>depth information in the field of interest, therefore three firm related interviews and three market related interviews have been</p><p>conducted to obtain valid and reliable empirical results.</p><p>Conclusion: The case study has led to conclusions on how ire could enter the polish market. ire’s needs and resources have been compared</p><p>to the Polish market factors and analyzed for pros and cons.</p><p>The mode that is currently used on ire’s other markets, exporting, is</p><p>working very well. Equity joint ventures have a three year tax relief</p><p>but are still considered a quite expensive mode of entry. Other entry</p><p>modes could be successful, but ire’s size and resources limits</p><p>the modes available. The thesis has come to the conclusion that</p><p>exporting and/or equity joint ventures are the modes of entry most</p><p>appropriate for ire.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-995 |
| Date | January 2007 |
| Creators | Johansson, Christopher, Ingvarsson, Carl-Johan, Spak, Fredrik |
| Publisher | Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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