The aim of this study is to evaluate the sustainable development of tourism in the Karlovy Vary Region. In the theoretical part the concept of sustainable development and its principles are explained and applied to the tourism industry. Then the role of some international and national institutions in promoting these principles in the Czech Republic is described. In the practical part the Karlovy Vary Region is characterized, the environment friendly forms of tourism, opportunities for their further development and support arrangements are described. In the third and fourth chapter selected indicators of sustainable development of tourism and the survey which focused on awareness of sustainable development among the population, the tourists, entrepreneurs and public administration staff are used to analyse the current state of sustainable development of tourism in the Karlovy Vary Region. For the overall evaluation the SWOT analysis is used.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16803 |
| Date | January 2009 |
| Creators | Modlíková, Jitka |
| Contributors | Indrová, Jarmila, Zábranská, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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