This diploma thesis gives a comprehensive survey of the CSR concept in corporate strategy in the limited partnership company THIMM Obaly. Theoretical bases are included. The existing communication level of CSR activities is analyzed and evaluated for the purposes of this thesis. The end result represents proposal of communication strategy that make CSR more efficient to the company benefit.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224371 |
| Date | January 2014 |
| Creators | Deutschová, Veronika |
| Contributors | Knýřová, Jitka, Putnová, Anna |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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