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Srovnání konceptů CSR ve vybraných firmách / Comparison of CSR Concepts in selected Companies

This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224649
Date January 2014
CreatorsKopečková, Barbora
ContributorsKrálíková, Alena, Putnová, Anna
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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