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Komunikační strategie ve vazbě na CSR ve firmě THIMM Obaly, k.s. / Communication Strategy Regarding to CSR in THIMM Obaly Company

This diploma thesis gives a comprehensive survey of the CSR concept in corporate strategy in the limited partnership company THIMM Obaly. Theoretical bases are included. The existing communication level of CSR activities is analyzed and evaluated for the purposes of this thesis. The end result represents proposal of communication strategy that make CSR more efficient to the company benefit.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224371
Date January 2014
CreatorsDeutschová, Veronika
ContributorsKnýřová, Jitka, Putnová, Anna
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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