The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11042 |
Date | January 2009 |
Creators | Kymlová, Šárka |
Contributors | Zamazalová, Marcela, Koudelka, Jan |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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