In Ethiopia people are highly dependent on natural resources which often lead to
environmental degradation. The perception is that environmental degradation is
partly due to lack of environmental awareness. The level of environmental
awareness and the role of the media in creating awareness in Kembata
Tembaro Administrative zone were investigated. Quantitative and qualitative
methodologies were used to identify sources of environmental knowledge,
content, spatial extent, volume and priority of media coverage, impact of media,
and expectation of audiences and producers. Experience, rather than outside
sources, such as provided by the media, is the main source of environmental
information, but awareness is key to reduce further environmental degradation.
Environmental media programs should be transmitted at suitable times and the
experiences of successful farmers in natural resources conservation and
development should be shared. Attention should also be given to identification of
awareness obstacles and training and sensitizing of journalists on environment issues
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/9236 |
| Date | 26 April 2013 |
| Creators | Roba, Tesema Fote |
| Contributors | Harmse, Aletta Catharina, Dalelo, Aklilu |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (xii, 222 leaves) : col. ill., map |
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