by Lam Shiu Ying Sati. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 56-57). / Questionnaire also in Chinese. / Chapter I. --- introduction --- p.1 / Definition of Aromatherapy --- p.1 / Uses of Aromatherapy --- p.2 / Aromatherapy as Alternative Natural Healing --- p.3 / Aromatherapy in Hong Kong --- p.4 / Objective of the Project --- p.5 / Chapter II. --- ENVIRONMENT --- p.7 / brief History of Aromatherapy --- p.7 / Social and Legal Environment on Aromatherapy in the World and Hong Kong --- p.8 / Social Issues --- p.9 / Legal Issues on Selling Essential Oils --- p.11 / Qualification of Aromatherapists --- p.13 / Chapter III. --- INDUSTRY --- p.15 / Aromatherapy Related Products --- p.15 / Market Players in Hong Kong --- p.17 / Chapter IV. --- MARKETING STRATEGIES --- p.26 / The Company --- p.26 / Market Opportunities --- p.28 / Marketing Strategies of Company ABC --- p.29 / Position of Company ABC --- p.29 / Product and Price Considerations --- p.30 / Promotion and Channel Considerations --- p.31 / Potential Problems and Constraints --- p.34 / Chapter V. --- MARKET SURVEY --- p.35 / Chapter VI. --- CONCLUSION --- p.42 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.56
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322477 |
| Date | January 1999 |
| Contributors | Lam, Shiu Ying Sati., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 57 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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