The subject of the Master's Thesis is retrieval information needed to making a marketing plan in the company CTY Průmyslová, s.r.o. For this purpose the current situation at office real estate market in Prague was analyzed, used marketing tools were ascertained and was suggested the communication strategy for layout Průmyslová Tower to get new customers. Chapters in first part define a theoretical approach for creating a marketing plan. The second part focuses on a particular company because of preparation of the new building project and its subsequent introduction at the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124822 |
| Date | January 2011 |
| Creators | Larkina, Svetlana |
| Contributors | Procházková, Markéta, Gabor, Richard |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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