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Éra mačiatok: Estetika roztomilosti v súčasnom umení / The Age of Kittens: Aesthetics of Cuteness in Contemporary Art

Cuteness as an affect contains a group of visual and behavioral features which are capable of producing physical or emotional reactions in the body of a subject. 

Speaking of cuteness as an aesthetic category this kind of response is manipulated for commercial purposes, in the context of artistic creation or as means of self-expression. 

In my thesis I will be concetrating on the concept of cuteness and its use in the field of contemporary art.

First I will focus on the origin of the notion of cuteness from psychobiological, sociological and culturological point of view. I will describe briefly the origin of the english term ''cute'' and japanese term ''kawaii'' and its evolvement. Than I will concentrate on the aspects of cuteness in today's society, where it has become a tool for advancement of commercial and even political interests, which will be desrcibed on the  specific examples.  

Subsequently I will concentrate on the aesthetic aspects of cuteness in the context of contemporary artistic statements including sociological and lorenzian (biological) viewpoints. I will also describe these aesthetics and its usage in the field of hi-tech technologies.

Cuteness can be differentiated into many subcategories (e.g. ''creepy-cute'', ''torturer-cute'', ''sexy-cute'', etc.) when speaking of its aesthetics. These will be briefly described and showed in both the theoretical and exemplary sections of the thesis. As a whole the thesis will also lead to the discussion of the artistic positions of particular artists working with cuteness aesthetics in their art production.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:391689
Date January 2018
CreatorsPetrlová, Simona
ContributorsLEDVINA, Josef, JANOŠČÍK, Václav
PublisherAkademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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