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Previous issue date: 2017-06-26 / Essa disserta??o teve como objetivo construir o conceito de emula??o do consumo, explicitando o conceito de classes em contraposi??o ao de estratos de renda, dando ?nfase ? perspectiva de classes. Averiguou-se quais os pa?ses que possuem fortes caracter?sticas de ?cultura de consumo? e ?estilo de vida? e suas influ?ncias sobre o comportamento do consumidor brasileiro no que tange ? emula??o. Posteriormente, verificou-se quais s?o os mecanismos que disseminam a ideia de determinado estilo de vida e consumo. A base te?rica foi constru?da a partir de Veblen (emula??o de consumo), Nietzsche (objetividade e subjetividade, impulsos insepar?veis), Bauman (P?s-modernidade e consumo), Baudrillard (Signos e consumo), Celso Furtado (ra?zes da depend?ncia), entre outros. Buscou-se um m?todo que proporcionasse an?lises complexas das escolhas dos consumidores. Partindo-se da hip?tese de que n?o h? dualidade no processo de decis?o (racionalidade e impulsos emocionais), ambos s?o imbricados, ou seja, ocorrem concomitantemente. O m?todo mais oportuno foi a entrevista semi-estruturada, que favorece a compreens?o dos fen?menos sociais. Ap?s a aplica??o do m?todo, constatou-se que os fatores que mais influenciam na an?lise de compra dos consumidores entrevistados s?o: qualidade, pre?o, necessidade e alguns fatores subjetivos. Em rela??o ? influ?ncia cultural estrangeira, os pa?ses mais citados segundo aqueles que se sentem influenciados pelo ?estilo de vida e consumo? do exterior foram: Estados Unidos, Inglaterra e Fran?a. As vias que disseminam o estilo de vida e consumo de outros pa?ses ao consumidor brasileiro est?o associadas aos meios de comunica??es e ?s artes. Dos consumidores pesquisados, 86% afirmaram que, produtos que s?o mais consumidos por classes mais ricas proporcionam status, uma esp?cie de trof?u, de vit?ria, sucesso e admira??o de terceiros e que quando desejam consumir mesmo com a renda limitada, apenas 37% optam por formar poupan?a para adquirir o bem no futuro e 67% optam pelo uso do cr?dito, financiamento ou empr?stimo para realizar a compra. / This dissertation aimed to construct the concept of consumption emulation, explaining the concept of classes as opposed to that of income strata, emphasizing the class perspective. It was found out which countries have strong characteristics of "consumer culture" and "lifestyle" and their influences on Brazilian consumer behavior regarding emulation. Subsequently, it was verified which are the mechanisms that spread the idea of a certain lifestyle and consumption. The theoretical basis was constructed from Veblen (consumption emulation), Nietzsche (objectivity and subjectivity, inseparable impulses), Bauman (Postmodernity and consumption), Baudrillard (Signs and consumption), Celso Furtado (dependency roots), between others. We sought a method that would provide complex analyzes of consumer choices. Starting from the hypothesis that there is no duality in the decision process (rationality and emotional impulses), both are imbricated, that is, they occur concomitantly. The most opportune method was the semi-structured interview, which favors the understanding of social phenomena. After applying the method, it was verified that the factors that most influence the analysis of the consumers interviewed are quality, price, need and some subjective factors. In relation to foreign cultural influence, the countries most cited according to those who feel influenced by the "lifestyle and consumption" of the outside were United States, England and France. The ways that disseminate the lifestyle and consumption of other countries to the Brazilian consumer are associated with the media and the arts. Of the consumers surveyed, 86% stated that products that are more consumed by richer classes provide status, a kind of trophy, victory, success and admiration of others, and that when they wish to consume even with limited income, only 37% choose Form savings to acquire the good in the future and 67% opt for the use of credit, financing or loan to make the purchase.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/23852 |
| Date | 26 June 2017 |
| Creators | Ferreira, Larice Simone de Oliveira |
| Contributors | 79339328515, http://lattes.cnpq.br/7810747556176381, Chevitarese, Leandro Pinheiro, 01084537745, http://lattes.cnpq.br/3068706676553943, Bezerra, M?rcia Maria de Oliveira, 37858750453, http://lattes.cnpq.br/6400391921751194, Leite, Fabricio Pitombo |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ECONOMIA, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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