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Previous issue date: 2007-03-19 / The objective of this study is to draw a panorama of the business strategies in the segment
of electric power generation, making a comparison among the data obtained in the
research, starting from 2001. The analysis is based on the vertical integration level, in the
participation area in the country and in the technology (hydroelectric power, thermoelectric
or alternative) used by the companies. Those variables are compared to the ROE of each
company and to the composition of its Social Capital. For that, the sample contains three
private companies, three public state companies and three public federal companies, so that
it establishes a balance in the analysis. The methodology consists of a multicases study
with the survey of data by formularies. The obtained results demonstrate that the best
performance don't depend on the composition of the company?s Social Capital, but
depends on its strategic vision. In other words, the companies that adapt to the market,
taking advantage new opportunities, have the largest Return on Equity. That verification
reinforces the Theories of Innovation of Value of Kim & Maubourgne, where the
companies break up with the effective order and create new market borders. / O objetivo deste estudo ? tra?ar um panorama das estrat?gias empresariais do segmento de
gera??o de energia el?trica, fazendo uma compara??o entre os dados obtidos na pesquisa, a
partir de 2001. A an?lise ? baseada no n?vel de verticaliza??o, na regi?o de atua??o no pa?s
e na tecnologia (hidrel?trica, termel?trica ou alternativa) utilizada pelas empresas. Essas
vari?veis s?o comparadas ao ROE de cada empresa e paralelamente ? composi??o do seu
capital. Para isso, a amostra possui tr?s empresas privadas, tr?s p?blicas estaduais e tr?s
p?blicas federais, de forma que se mantenha um equil?brio na an?lise. A metodologia
consiste em um estudo de multicasos com o levantamento de dados atrav?s de formul?rios.
Os resultados obtidos demonstram que os melhores desempenhos n?o dependem da
composi??o do capital da empresa, mas sim, de sua vis?o estrat?gica. Ou seja, as empresas
que buscam se adaptar, aproveitando as novas oportunidades do mercado, t?m os maiores
retornos sobre o Patrim?nio Liquido. Tal constata??o refor?a as Teorias de Inova??o de
Valor de Kim & Maubourgne, onde as empresas rompem com a ordem vigente e criam
novas fronteiras de mercado.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/993 |
| Date | 19 March 2007 |
| Creators | Marcelino, Deividy Attila |
| Contributors | Melo, Francisco Paulo de |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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