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A reportagem nas r?dios comerciais de Natal-RN

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Previous issue date: 2015-11-23 / Esta disserta??o tem como objetivo investigar o espa?o destinado ? radiorreportagem e as
condi??es de produ??o nos radiojornais das emissoras comerciais que operam em frequ?ncia
modulada (FM), na cidade de Natal-RN. Atrav?s de observa??o emp?rica preliminar,
percebeu-se que este formato jornal?stico ? pouco presente na programa??o das emissoras
comerciais de r?dio local, sem aprofundamento da cobertura jornal?stica. A pesquisa toma por
base o conte?do veiculado em quatro radiojornais di?rios transmitidos por emissoras de perfil
comercial. Levanta-se a hip?tese de que a crise pela qual atravessam as empresas jornal?sticas
pode justificar a falta de investimento na reportagem radiof?nica. O estudo de caso (YIN,
2005) partiu de pesquisa bibliogr?fica, visando a constru??o de um modelo te?rico de
refer?ncia sobre o formato estudado, a partir do que prop?em Prado (1989), Bespalhok
(2006), Meditsch (2007), Lopes (2013) e Ferraretto (2014). A metodologia tamb?m incluiu
escuta de conte?do veiculado durante uma semana nos quatro radiojornais analisados,
observa??o participante e entrevistas em profundidade com profissionais que produzem os
referidos programas. Verificaram-se oito ocorr?ncias com caracter?sticas similares ?s da
radiorreportagem, todas veiculadas em apenas um dos programas analisados. Segundo os
entrevistados, o formato ? pouco utilizado porque geraria custos altos ?s empresas, que n?o
t?m condi??es de arcar com essa despesa. A pesquisa inferiu ainda que, al?m da falta de vis?o
empresarial, h? acomoda??o dos profissionais que poderiam produzir radiorreportagens
mesmo com a pouca estrutura dispon?vel. Por fim, esta disserta??o aponta a necessidade de se
investir mais no radiojornalismo local com vistas a melhorar a qualidade das informa??es
veiculadas nas emissoras comerciais de Natal-RN e na capacita??o dos estudantes de
Jornalismo para utilizarem as potencialidades do r?dio com m?ximo aproveitamento. / This thesis aims to investigate the space of radio reporting and production conditions in radio
newscasts in commercial stations operating in modulated frequency (FM) in the city of Natal,
Rio Grande do Norte. Through preliminary empirical observation, it was observed that this
journalistic style (radio reportage) is hardly present in the schedule of local commercial radio
stations, with a lack of in-depth news coverage. The research is based on the content
broadcast in four daily radio news programs transmitted by commercial stations. It raises the
hypothesis that the crisis that cuts across journalistic companies could be justified by the lack
of financial funding in in-depth news reporting. The starting point for the case study (Yin,
2005) was a bibliographical research, for building a theoretical model of reference for the
studied style, based on Prado (1989), Bespalhok (2006), Meditsch (2007), Lopes (2013) and
Ferraretto (2014). The methodology also included listening to content broadcast during a
week in the four analyzed news programs, participant observation and interviews with
professionals who produce these programs. There were eight events with similar
characteristics to radio reporting, all broadcast in just one of the analyzed programs.
According to the interviewees, the format is rarely used because it would generate high
businesses costs, which are prohibitively high for the stations. The research also inferred that
besides the lack of entrepreneurial vision, there is accommodation of the professionals who
could produce news stories even with little structure available. Finally, this work points out
the need to invest more on local radio journalism to improve the quality of the information
provided on commercial broadcasters in Natal and the training of journalism students to use
radio's potential to maximum use.

Identiferoai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/20630
Date23 November 2015
CreatorsBarros, Cezar Macedo
Contributors23755350220, http://lattes.cnpq.br/8254589050604215, Pavan, Maria ?ngela, 02482623863, http://lattes.cnpq.br/2258546985285753, Kneipp, Valquiria Aparecida Passos, 08981107858, http://lattes.cnpq.br/6752069973644466, Costa, Luciana Miranda, 07396061822, http://lattes.cnpq.br/1310961057480638, Dias, Suelly Maria Maux, 36759406400, http://lattes.cnpq.br/1593695003601570, Veloso, Maria do Socorro Furtado
PublisherUniversidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM ESTUDOS DA M?DIA, UFRN, Brasil
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Sourcereponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN
Rightsinfo:eu-repo/semantics/openAccess

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