Yes / Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly
understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicality
result from market signals that are either within the control of the company (e.g. ethical certifications) and from market
signals that are beyond the company’s control (e.g. ethical eWoM). Building on communication and information processing
theories, this study therefore considers both types of ethical market signals, and examines the psychological mechanisms
through which they affect job seekers’ intention to apply for a job. The results from a controlled online experiment show
that both types of ethical market signals increase job seekers’ job-pursuit intentions. These relationships are mediated by
applicants’ attitude towards the job advertisement, their perceptions of corporate employment image and self-referencing.
Consequently, the present study alerts practitioners to consider the effects of company-controlled and non-company-controlled
ethical market signals, particularly when aiming to recruit highly-qualified millennial candidates.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/16585 |
| Date | 2018 September 1920 |
| Creators | Osburg, V.S., Yoganathan, Vignesh, Bartikowski, B., Liu, H., Strack, M. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Article, Published version |
| Rights | © The Author(s) 2018. Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. |
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