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Industrial Codes of Ethics in Multi-Ethnic Environments : The Case of the Crimean Tourism Industry

The study of ethical practice in tourism among scholars and decision makers alike has blossomed over the pastten years. Urged on by the emergence of niche tourism marketing campaigns in sustainable tourism and by a widerglobal trend toward increased corporate transparency, the questions of motivating and maintaining ethical practicein one of the world’s most influential industries has received evermore attention in academia and the policydevelopment environment. This paper contributes to an understanding of ethical practice within the tourismindustry by analysing the potential barriers which exist to the implementation of an industry wide Code of Ethicsin a multi-cultural and multi-ethnic environment. Utilising the symbolic interactionism approach an analyticalmodel was constructed to investigate the institutional context of a proposed code of ethics for the tourism industryof Crimea. Focusing on cultural values, socio-economic status and institutional capacity it was found thatsignificant cultural distance and an underdeveloped tourism infrastructure posed the greatest potential disruptionto the implementation of an industry wide code.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-227360
Date January 2014
CreatorsDuggan, Alan
PublisherUppsala universitet, Institutionen för geovetenskaper
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationExamensarbete vid Institutionen för geovetenskaper, 1650-6553 ; 193

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