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Marketing v pohřebnictví / Marketing of funeral services

The thesis is focused on innovations and marketing of funeral services in the Czech republic. The first part is devoted to theoretical background, including marketing theory, marketing mix, theory of services and theory of marketing research. The practical part describes the funeral business in the Czech republic, including legislative restrictions and marketing regulations. It also lists typical products and services that are offered on the funeral market. The aim of this thesis is to research the marketing of funeral services and to find out, whether Czech funeral services are following the trends in innovations. The thesis is also focused on ethics in funeral business.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124823
Date January 2011
CreatorsPohl, Martin
ContributorsProcházková, Markéta, Vosol, Leoš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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