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Ethno-advertising in French magazines

The purpose of this research focuses on French fashion magazines for women to analyse the advertisement of ethnic women for cosmetic products during two months. The goal of this research is to find out if ethnic groups are represented in these cosmetic’s ads. Then, when ethnic groups are represented, are they associated with ethnocosmetics (specialized products) or generalist product.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-2655
Date January 2009
CreatorsCoquemont, Julie Jr, Cylinski, Maëlle Jr
PublisherHögskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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