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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.248621

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:248621
Date	January 1995
Creators	Becker, Sven H.
Publisher	University of Strathclyde
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation
Source	http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23514