The thesis focuses on election campaigns for the 2014 European Parliament elections by French political parties. The thesis deals with a rising popularity of the National Front party in France - nowadays an often discussed topic. The party is becoming increasingly popular and is attracting more and more voters. The biggest proof of the increasing popularity of FN is the party's victory in the 2014 European Parliament elections. There exist many explanations for this victory such as an unfavourable economic situation in France, the unpopularity of the socialist government lead by French president François Hollande, or anti-immigrant sentiments spreading throughout the whole of Europe. The thesis seeks to find another possible view on the phenomenon by comparing the FN election campaign with those of its main opponents, UMP and PS, and searching for certain differences. This comparison is based on usage of political marketing tools in the campaigns: election posters, advertising spots and profiles on the social network Facebook. The aim of the thesis is therefore to analyse how the French political parties used these tools in their campaigns, and also trying to find certain particularities in how they conducted the election campaigns. It is posited that if FN uses the tools in a different way and...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:350576 |
| Date | January 2016 |
| Creators | Pechová, Marika |
| Contributors | Matějka, Ondřej, Tomalová, Eliška |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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