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Building a Religious Marketplace: Evangelical Protestantism and the Social Construction of Religion

Thesis advisor: Stephen Pfohl / This thesis further explores the relationship between capitalism and Christianity by examining current changes to the style in which Evangelical Protestantism is practiced within the context of America's transition to consumer society. Using a theoretical framework of the marketplace theory of religious change and critical cultural studies, I argue that by displacing religion as the dominant mediator of ultimate meaning, the pressure consumer society places on religious content and practices to adapt may be part of a process of colonization through which the alignment between capitalism and Christianity is continued and its potential to be a critical cultural resource is reduced. To this end, I employ a mixed methodology of participant observation, unstructured interviews and Critical Discourse Analysis (CDA) to examine the cultural content of Lakewood Church in Houston, TX, America's largest Protestant church. / Thesis (MA) — Boston College, 2011. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Sociology.

Identiferoai:union.ndltd.org:BOSTON/oai:dlib.bc.edu:bc-ir_101819
Date January 2011
CreatorsClarke, Hannah E.
PublisherBoston College
Source SetsBoston College
LanguageEnglish
Detected LanguageEnglish
TypeText, thesis
Formatelectronic, application/pdf
RightsCopyright is held by the author, with all rights reserved, unless otherwise noted.

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