The thesis deals with the issue of management and Event is divided into two parts. The first part is a literature review that addresses in detail the terms of event management, Their interdependence and continuity of the marketing mix. The Theoretical part is focused on the planning, goals and typology of events.
The second section converts these theoretical knowledge, into practical part, which deals with the organization of the event by Bomton, on behalf of Aichi or Art Image Challenge International. Here is description of the process of preparation and subsequent Implementation of the event. The emphasis is on the Principles of organization this event, observation and the instruction of instructions for organizing this event. Also determines whether it complied with all of targets. With assistance of a guided interview with the organizer of the event and the survey with the guests of the event determines whether the objectives have been Achieved events. This event helps created comprehensive guide that ensures the successful holding of the gala evening and contentment from both side from Bomton and from visitors of the event.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:315923 |
| Date | January 2017 |
| Creators | Jindrová, Dagmar |
| Contributors | Pánek, Pavel, Martina, Martina |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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