This thesis describes the main aspects of event business organization, mainly specificities of conferences business around Europe and Russian Federation. Theoretical part includes service marketing and marketing mix. Practical part is focused on the conference organization by Jacob Fleming Company. Some examples of conference materials are provided at the end of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10855 |
| Date | January 2008 |
| Creators | Gryshchuk, Viktoriia |
| Contributors | Štěrbová, Ludmila, Zamykalová, Miroslava |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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