<p>Background: The starting point of the thesis is the growing importance of negotiations that serve to establish a relationship between the parties involved as companies’ business activities are getting more complex. </p><p>Purpose: The purpose of the thesis is to find and to analyze which elements are of importance for parties, when creating a successful negotiation with regard to building long-term relationships, and if those elements differ for sales and procurement negotiations in companies with business activities of various kinds. </p><p>Research method: The study was realized with the help of twelve qualitative interviews. </p><p>Result: The elements of importance when creating a successful negotiation with regard to building long-term relationships were mainly elements of co-operation and to some extent elements of competition. Complex and public companies did also exhibit particular elements that were of importance for these categories. The elements did not part considerably regarding purchasers, sales representatives or companies with business activities of various kinds. The elements of importance when building long-term relationships were to a great extent dependent on human elements.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:liu-1543 |
| Date | January 2003 |
| Creators | Schmidt, Katarina, Skerka, Alexandra |
| Publisher | Linköping University, Department of Management and Economics, Linköping University, Department of Management and Economics, Ekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
| Relation | Magisteruppsats från Internationella ekonomprogrammet, ; 2003:15 |
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