The persuasion of many within a moderate length of time : religious and scientific rhetoric in advertising agency promotional materials, 1870-1925

Description

Access to abstract permanently restricted to Ball State community only. / Establishing the research issue -- Methodology -- Literature review -- The era of James Walter Thompson, 1870-1900 -- A new century, a progressive era : 1901-1916 -- The selling problem, 1917-1925 -- Summary, conclusions, implications. / Access to this thesis permanently restricted to Ball State community only. / Department of English

Links & Downloads

1. http://cardinalscholar.bsu.edu/handle/123456789/196975
2. http://liblink.bsu.edu/uhtbin/catkey/1697791

Tags

Exhortation (Rhetoric)

J. Walter Thompson Company -- History

Additional Fields

Identifer	oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/196975
Date	15 December 2012
Creators	Evans, Theresa M.
Contributors	Hanson, Linda K.
Source Sets	Ball State University
Detected Language	English