The current study examined two means of reducing uncertainty in visual search: 1) visual relatedness of a prime to the target (a data-driven, bottom-up processing) and 2) expectancy (a top-down process based on the proportion of validly primed trials). The two processes were decoupled using a short and a long inter-stimulus interval (ISI) to examine their time course in visual search. Competing hypotheses were contrasted in order to determine whether relatedness is associated with iconic memory (Neely, 1977) or a longer lasting visual-structural implicit memory (Schacter and Cooper, 1995) and what role participant expectancy plays in visual search performance.
Twelve participants engaged in a discrimination task and a visual search task. The obtained results suggest that visual relatedness is a bottom-up process, probably mediated by a short-term iconic store that affects search performance early, but whose effects rapidly decay. They also suggest that expectancy is a top-down process that requires time to build up before it can affect visual search performance, but whose effects are more long lasting than visual relatedness.
| Identifer | oai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/7498 |
| Date | 26 September 2005 |
| Creators | Hailston, Kenneth W. |
| Publisher | Georgia Institute of Technology |
| Source Sets | Georgia Tech Electronic Thesis and Dissertation Archive |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
| Format | 343659 bytes, application/pdf |
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