Abstract
The research uses reference materials from the insurance industry and the insurance brokerer industry, to do further study and analysis. Then we use a business case study ¡V Tai-yung Insurance Broker (Beijing) Co., to understand the past development of the company.
After further study, a qualitative analysis is used through interviews with several insurance industry¡¦s experts and managers. In addition to understanding the differences between the past and the present conditions of the industry, but to explore the opportunities and impacts the insurance brokerage industry in Taiwan might encountered to entering the mainland market after running the ECFA (Economic Cooperation Framework Agreement). Finally comes up with conclusions and recommendations.
Keywords¡GThe Insurance Broker Industry¡BMainland China¡BTai-yung Insurance Broker¡BExpert Interview( Delphi technique)¡BCase Study
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822111-144118 |
| Date | 22 August 2011 |
| Creators | Tseng, Nien-Cheng |
| Contributors | Jen-Jsung Huang, Ming-Chi Chen, Shyu,So-De |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822111-144118 |
| Rights | user_define, Copyright information available at source archive |
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