Return to search

Porovnání využití typů komunikace a komunikačních nástrojů v malé a velké firmě. / Comparing the use of types of communication and communication tools in small and large business

The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72155
Date January 2010
CreatorsHutárková, Tereza
ContributorsStřížová, Vlasta, Burkoň, Lukáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.002 seconds