This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224466 |
| Date | January 2014 |
| Creators | Zbranková, Eva |
| Contributors | Novák, Zdeněk, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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