The diploma thehis deals with the consumer behaviour with putting emphasis on packagage at tea market for young people at age 20-30 in Czech republic. In-depth interview and the eye tracking technology methods are used. Thesis aims to create a model of consumer behaviour. The results suggest recommendation at this market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189482 |
| Date | January 2015 |
| Creators | Balcárková, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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