The influence of packaging and wine label on customer decision making process. Brno, 2015 99 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Martin Souček, Ph.D. Thesis deals with customer behaviour and decision making process at wine market with special influence of package and label of the wine. Qualitative research was used in the practical part of the thesis. Two main methods were eye-tracking research and depth interviews with wine consumers. Based on the results a con-sumer behaviour model was created. Thesis contains marketing recommendations that could be used in wine label creating.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251298 |
| Date | January 2015 |
| Creators | Glóziková, Eliška |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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