The master thesis examines how packaging of cosmetic products can influence the choice of consumers. It analyses the behaviour of 18 - 74 years old female consumers who are users of cosmetic products. For data collections were used qualitative and quantitative research methods. The main objective of the thesis is to propose appropriate recommendations for cosmetics packaging.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431875 |
| Date | January 2017 |
| Creators | Štěchová, Pavlína |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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