This thesis deals with the issue of social networks and their use in the promotion of a tourist destination. Using eye tracking method, in-depth interviews and survey research, factors affecting consumers on social networks and consumer preferences in this area were identified. Focus lies on the importance of influencers used in the promotion of a destination and their impact on consumers‘ decision-making process. Therefore, factors influencing the visual perception of posts promoting a tourist destination on the social network Instagram were elaborated. By using research methods and analyzing factors, the goal of the work was achieved, namely to propose appropriate recommendations for promoters of tourist destinations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429045 |
| Date | January 2019 |
| Creators | Handzušová, Jana |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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