Toufarová, I. The influence of a small-format advertisement of multimedia works on a consumer. Diploma thesis. Brno: Mendel University, 2017. Diploma thesis is solving problematic of an influence of a small-format advertisement of multimedia works on consumer. Nine assumes were formulated concentrated on an effectiveness of a small format posters of movies and theatres plays and their localization on hoardings. Eye tracking technology in connection with in-depth interviews and memorability tests were used to verify these assumes. In total were tested 57 students of Faculty of Business and Economics of Mendel University in Brno. All participants were separated into two groups because of using A/B testing. The main objective of this work is to provide general recommendations for making a small-format advertisement of multimedia works and their localization on hoardings.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431903 |
| Date | January 2017 |
| Creators | Toufarová, Ivica |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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