The diploma thesis defines how the graphical information of magazine front pages influences consumer's decision making. Subsequently, the thesis also deals with the suggestion of optimal layout of elements for magazines. Due to above mentioned, the research aims on consumers whose age is ranging from 19 up to 26 years and they study at Mendel University in Brno. Nowadays knowledge and approaches to this topic are covered in theoretical part. In terms of the subject of the thesis the qualitative research were performed. It was based on two tech-niques -- the first one is called eye tracker and latter is in-depth interviewing. In the thesis there are also described individual phases of research and data received. On the basis of obtained information there was done the analysis of general preferences, colour, typography, photos and pictures depicted at the front page. The summarization of research results can be found in the final part of the diploma thesis
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178594 |
| Date | January 2014 |
| Creators | Lukasová, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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