This thesis deals with influence of packaging on consumer purchase decisions of instant food. The practical part contents realized research made by eye tracking technology and in-depth interviews. Based on these results obtained from the practical part is created model of consumer behaviour in purchasing instant food in the context with the packaging. The thesis also suggests marketing recommendations which will be practically used in this area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189511 |
| Date | January 2015 |
| Creators | Belicová, Zuzana |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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