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Vplyv obalu na spotrebitel´ské rozhodovanie při nákupe instantných pokrmov

This thesis deals with influence of packaging on consumer purchase decisions of instant food. The practical part contents realized research made by eye tracking technology and in-depth interviews. Based on these results obtained from the practical part is created model of consumer behaviour in purchasing instant food in the context with the packaging. The thesis also suggests marketing recommendations which will be practically used in this area.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189511
Date January 2015
CreatorsBelicová, Zuzana
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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