This study evaluated the perceived impact of
cigarette advertisement on smoking habit
among students in selected Nigerian
universities. It also investigated the influences
of age and significant others on the students’
smoking habit as well as the relationship
between cigarette advertisement and rate of
smoking. Data were collected using structured
questionnaires. The sample consisted of 566
smokers (503 males and 63 females) selected
from among students of six universities in
southwest Nigeria. Data obtained were
subjected to both descriptive and inferential
analyses using the Statistical Package for the
Social Sciences (SPSS). Simple regression
analysis, analysis of variance (ANOVA) and t-
test were used to examine five hypotheses
formulated for the study. The study showed a
significant impact relationship between
cigarette advertisement and motives for
smoking ( =0.279; t =. 6.179; p< 0.001) and
also between smokers’ perception of the health
hazards associated with cigarette smoking and
rate of smoking (t (514) = 4.469, p< 0.001).
Smokers’ age and influence of significant
others had substantial impact on their motive
for smoking ( = 0.348; t = 5.99; p< 0.001;
F(4,463) = 2.642; p<0.05). There was however,
no significant relationship between cigarette
advertisement and rate of smoking ( = 0.026;
t= 0.581; p>0.562). The study concluded that
cigarette advertisement had significant impact
on cigarette smoking habit among students in
Nigerian universities. The findings are
discussed in the light of its implications for
designing smoking intervention programmes
targeted at youths.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001021 |
| Date | 03 December 2007 |
| Creators | Oladele, PO, Asaolu, TO, Toriola, AL, Arogbonlo, S, Moselakgomo, VK |
| Publisher | African Journal for Physical, Health Education, Recreation and Dance |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | |
| Rights | African Journal for Physical, Health Education, Recreation and Dance |
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