This work is engaged in analysis of offer of travel operators for families with children and in after evaluation. In the first part of the work there are mentioned some terms from tourism sphere. There is also defined term tourism operator from legislative point of view. Next part is dedicated to matketing in the area of services. Families with childern present important part of demand in tourism sphere. This work analyses their wishes and needs. In analytical part of work there is researched offer for families with children in domestical and foreign tourism. At first the attention is dedicated to accomodation facilities, then the offer of travel operators is researched. Work presents sales programmes of travel operators and analyses holiday clubs for childern. The final part evaluates the quality and quantity of offered facilities.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81518 |
Date | January 2011 |
Creators | Šatrová, Anna |
Contributors | Petrů, Zdenka, Straková, Ivana |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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