This master's thesis deals with the establishment of a company that deals with the creation propagational materials with the help of modern technology. The theoretical part is conceived as a literature search. The result is to assess the market environment, narrative marketing approach, financial analysis and timetable for the project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223914 |
| Date | January 2013 |
| Creators | Vysloužil, Daniel |
| Contributors | Sedlařík, Vladimír, Khateb, Fabian |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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